That is not the case anymore today. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred Trend … Conclusion I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear… but it is the future. don’t mind advertising that comes from or features their favorite personalities? ^ The Ultimate Guide to Marketing Trends in 2020 ^ Q3 2018 Digital Advertising Benchmark Report ^ 10 Undeniable Reasons Customer Service Is Important to Your Business ^ Chatbot Market Size Worth $1.25 Billion By 2025 ^ 80% of businesses want chatbots by 2020 ^ What is Influencer Marketing: An in Depth Look at Marketing… Nationwide’s strategy connects with audiences because these financial ads feature people who are just like them, the messaging is engaging. While these features are essential, it’s all too easy to forget about developing your offline methods of marketing. Currently, companies that are working with influencers tend to be digitally focused and collaborate with them on bigger campaigns. You can just talk to your phone, prompting a virtual assistant with your voice. 2020 Marketing Trends for the Financial Services Industry. This report published data on how families in the US spend their money when children go back to school each September. Our comments are moderated. While you likely have a financial content marketing strategy in place, it should never be a static document. The second blog of our digital marketing trends in 2020 series examines another all-important aspect of your marketing – the audience! Creating good content takes time, and it should. You might even decide to create some how-to videos which illustrate how customers can use your services. … In doing so, you can stay current and get in front of the right people. Learn how your comment data is processed. Now, the thing is, people want to be able to even do their banking at just one click of a button from wherever they are, at whatever time of the day. Shoppable posts are yet to be fully embraced by financial services, but we could start to see limited products filter onto social. Download now Backed by comprehensive consumer and market data and grounded with in-depth analysis and brand examples, discover how four emerging trends are set to impact the financial services landscape in 2020. Screenshot from PwC Data Analytics in the Financial Services Industry report. However, this allows Deloitte to connect with American families on a sympathetic level, building that vital brand trust. Every. They can message their queries through the app, schedule appointments, check their deposit balance, etc. We always talk about the constant change and evolution of marketing … Starling is an example of how financial businesses can use an exponentially growing market to expand their audience as well as products and services. This article can help other businesses create strategic ways to build connection effectively and engage more with their audience by learning from what big companies are currently doing. Without a doubt, marketing has emerged and evolved as an indispensable element for stirring the right conversations that are more customer-centric. Pierre-Loïc Assayag of Traackr Shares Standout Influencer Marketing Trends of 2020 The executive says COVID-19 accelerated trends that were already under way. In 2020, look for more IBDs to follow the example of hybrid RIA firms like Kestra Private Wealth Services and Private Advisor Group by providing separate channels for wirehouse breakaways. The great thing about chatbots – and why we highly recommend them – is because they empower the users to be self-sufficient by also offering them solutions that are efficient and quick; providing them with all the information they need to understand your product features and their benefits, etc. The data looks at where families shop and how much they spend. In recent years, both augmented reality (AR) and virtual reality (VR) have become massively popular and are emerging as top trends in marketing. It's imperative to adapt and evolve with new marketing trends to stay competitive and … It’s a good idea to work with a videographer not only to shoot and edit your videos but to talk through your video content ideas to make sure that they are viable. After all, offline interaction with customers is just as imperative for building trust and excellent customer experiences. While the uptake of voice-powered search in the finance sector isn’t broad right now, that doesn’t mean it won’t be in the future. We look at the three financial content marketing trends you need to master by 2020. However, other methods aren’t to be overlooked, including white papers, reports, eBooks, even questionnaires that can be a form of content marketing. And all trends point to this kind of ecommerce growing in 2020. You can even get inspired by Deloitte that created a “Back to School” survey in 2019. While these are similar to your explainer videos, how-to videos go more in-depth with step by step instructions. This goes to show that there is a lot of value for financial businesses to invest in video marketing. This content does not necessarily need to advertise what you do, but it can highlight what you do. From increased accessibility to broadening … Companies like MasterCard have been working with celebrities for years on their advertising campaigns. 2020 Marketing Trends for the Financial Services Industry February 17, 2020 / 0 Comments / in Growth Hacking / by Judy Caroll We always talk about the constant change and evolution of marketing trends and strategies that this time, we also want to highlight how equally important it is to keep up with the rising financial marketing … In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Did you know that 84% of millennials don’t trust ads from traditional media campaigns? Today, we expect to be able to access our bank accounts at the click of a button on an app, obtain financial advice via online chats, and schedule appointments through booking systems. Because they dug deeper and found out what was really … You can even try developing your own Alexa skills or hire someone to do it for you. don’t trust ads from traditional media campaigns? By Ryma Chikhoune on December 20, 2020 Our global report Financial services technology 2020 and beyond: Embracing disruption examines the forces that are disrupting the role, structure, and competitive environment for financial institutions and the markets and societies in which they operate. Chatbots enhance the user’s experience with your brand and that will encourage them to keep coming back. Live streaming technical analysis on your platforms can engage your audience in real-time of maybe a BTS of something you are working on or for them to tune in into a seminar/conference you are holding. It is now becoming … For example, since 2016, British bank Nationwide has been running financial advertising campaigns featuring poets from multiple backgrounds. These are trends … For example, since 2016, British bank Nationwide has been running financial, Nationwide’s strategy connects with audiences because these, Financial advisor company Crediful consistently publishes articles on their blog, offering a. on money advice from credit to loans and debt. Implementing your own financial content marketing strategy can work in multiple ways. For this campaign, they worked with blogger Charlotte Jacklin who has almost 80k followers, giving Starling more exposure. As a finance company, it helps if you tweak your marketing accordingly to find out more about your customers’ emotional motivations for their financial transactions. UK based bank, Natwest, has a full catalog of helpful tutorial videos on their YouTube channel from explaining how to open up an account to connecting with younger audiences through their MoneySense Mondays, a series of videos that explain money matters to children as young as five years old. ... experienced commercial success during the 2007 Global Financial Crisis. Address your key customer concerns so they know you also care about what troubles them. What’s more, is that your voice-enabled VAs can double as analytical agents and elicit valuable inputs that help you build a stronger business strategy. Payments trends 2020: Mastering a dynamic market The dynamic payments industry continues to expand and evolve, with digital payment vehicles and transaction volumes growing across the globe. AI in data analysis can be used by finance businesses to make credit decisions, manage risk, offer personalized banking, cybersecurity, and fraud prevention. In the midst of it all, keeping up to date with trends should also be part of your agenda. Subscribe Now Get The Financial Brand Newsletter for FREE - Sign Up Now. Au contraire to the Lead bot, support bots are more of a virtual guide for your customers. Once you have your videos, they can be distributed across your website, social media channels, video platforms such as YouTube, or you can find PR opportunities. Say your prospect clicks on one of your ads that you’ve posted on your social platforms. © Business 2 Community. No bank or credit union marketer has the luxury of ignoring these landscape-altering trends … 5 Big Trends Impacting Financial Marketing Strategies in 2020. Press release - Wise Guy Research Consultants Pvt Ltd - Personal Financial Management Tools Market 2020 Global Trends, Share, Growth, Analysis, Opportunities And Forecast To 2026 - … You have a greater chance of attracting prospects to your website by combining videos into your marketing as users frequently spend 88% more time on websites with video content than those that don’t. It’s all about connecting your prospects to your marketing department for more personalized questions. Consumers are already using VAs to conduct random searches and populate shopping lists, so using VAs as a solution for financial operations is a solution that isn’t too far away. Not only does Alex have a 255k following, but she also engages regularly with her followers about money and spending. This article was written for Business 2 Community by Judy Caroll.Learn more about writing for B2C, Judy Caroll is a Marketing Executive at Callbox, a blogger, online marketer, she helps their business improve by giving expert advice on sales and marketing.… View full profile ›. Most banks welcomed 2020 with a familiar strategy: Continue to ramp up digital banking solutions to meet growing consumer expectations, while competing with traditional and fintech banks for customer loyalty. Considering millennials are a significantly large proportion of the current workforce, that’s a lot of people to need to get onside. A post shared by Charlotte Jacklin (@charlottejacklin) on Jan 8, 2020 at 11:24am PST. As such, customer experience (and continually evolving digital transformations necessary to keep up), digital expansion and all things identity will also reign supreme as we enter this new set of Roaring 20s. And if that wasn’t shocking enough. And in order to keep up with the fast-changing world of marketing, it is absolutely necessary to possess the right tools and incorporate them into your current financial game plan. On the other hand, some banking companies have taken several steps more forward and truly thought out of the box. Video content is certainly not something to be overlooked. Key Marketing Trends for 2021. As far as megatrends are concerned, the following should be considered in the future deployment of financial marketing … Siri and Alexa are the most famous voice-search enabled virtual assistants that we have today among many others. , PwC explains how analytics can power financial service businesses. To truly understand and take advantage of artificial intelligence within data analytics, working with a data analytics firm that has a good reputation of approach and delivery is the best way to find out how AI can work for your business. Amazon has created an Alexa skill for the Amazon Store Card in which users can interact with this product by adding the ability to their Amazon devices and allowing users to manage their accounts simply by using their voice. Omnichannel marketing is often successful when marketing teams have dived right into the creative pool. Content Marketing While on the subject of AI, it offers key ‘Audience Insights’ which can transform the way a finance company can communicate and engage with their customers in ways such as learning to understand buyer persona and demographics. “How-to” videos are a great avenue to show your investors how they can use their products and/or services or how to use it to create webinars for their consumers. Even today, Nationwide is still running this campaign, adapting their current ones to the COVID-19 pandemic with poets recording themselves at home. so you can tailor bespoke marketing campaigns and reaching your right target audience. Twitter Facebook LinkedIn Flipboard 0. Time wasted is money wasted and a prospect lost. Try integrating the power of segmenting customers (banking, savings, investments, etc.) Another type of video can be testimonials with current clients who are happy with your products or services. Fortunately, today’s financial marketing trends give businesses a lot of scopes to get creative and produce campaigns that are effective in getting the attention of your target audiences. By 2020, 50% of searches are to be done by voice, and with the aid of virtual assistants such as Alexa and Siri, this is going to be much easier. All Rights Reserved. What we can learn from them is that if financial companies want to stay relevant and not fall behind, it’s important for them to keep integrating multiple platforms and facilitate smooth communication and cross-platform support for their customers. This data can also be beneficial for building marketing campaigns in multiple ways, from using data to deliver information to customers but also to target specific types of customers with the data collected about them. Some companies are combining offline and online experiences to stay relevant as well as keeping communication across multiple platforms. In fact, businesses are already using voice-powered search to allow customers to conduct searches. From long-form copy to articles and studies, financial content marketing is adaptable and can be used no matter the products and services you offer. In fact, many financial companies have already jumped on to this already. The critical thing to remember about deciding to create any video content is to ensure that the material is of high quality. Thanks for all the helpful key trends for 2020! Customers expect instant results as well as instant answers to their questions. This report highlights how analytics is already being used within the financial sector and how it can improve your business. In their 2018 Data Analytics in the Financial Services Industry report, PwC explains how analytics can power financial service businesses. 2020 Trends in Financial Services Marketing There are more ways to reach consumers, or your potential clients, than ever before. AI Insights help you identify certain topics, conversations, and areas that your user is more interested in and help drive your marketing campaigns in the right direction. Banks and credit unions will … For financial services, you might be wondering how this could work, but there are loads of ideas out there, you just need to be bold. You’ll see a big push for this in 2020. The Top Marketing Trends You Need to Adopt in 2020 Marketing continues to evolve at warp speed. It is yet to be seen the duration of these changes, but each deserves a careful review. Aside from just posting them onto your website, you can also opt to send exclusive contents of that sort to your customers’ email. The key thing for financial businesses is to remember that building trusting relationships takes time and a lot of work, but creating robust campaigns with innovative ideas that put the customer at the forefront will make you the popular choice. Your customers may not all be fluent in all the ‘how’s’ of your product or services and they may also not have enough time to read through all your websites to find out enough information. Video marketing could be considered a luxury back in the days since not many companies saw the value in spending a good chunk of their resources for a 30-second to 2-minute video. You might even decide to create some how-to videos which illustrate how customers can use your services. Customers of Aviva Pension can use the relative Alexa skill to check their regular pension contributions and their pension value by adding the Aviva skill to their Amazon devices. Upon launching this campaign, Sara Bennison, CMO of marketing agency VCCP Media, said that “The voices of ordinary people are rarely heard within financial services advertising today. With a new year and the start of a decade some trends will clearly dominate the world of marketing in 2020 and … If you have yet to wrap your head around the idea of ordering everything from groceries to your latest gadget online, then brace for more radical transformations currently in the works in the financial industry. The best way that you can enhance your customers’ experience nowadays is by putting out video content, and the Finance industry is not exempted from this. 10 Fintech Trends for 2020/2021: Top Predictions According to Experts. The longer it takes for a transaction to go through and finish, the more off-putting it becomes. By working with My Frugal Year, they can make use of her 60.5k followers who are already interested in financial content. Not only does voice-powered search give your customers better brand experience, but the use of VAs can also provide you with analytical feedback such as what information your customers prioritize, giving you valuable insights to improve your products and services. Overall, AI-enabled real-time audience insights can help lower and even prevent you from wasting valuable advertising and marketing resources for financial companies all while allowing them to engage and interact with your customers in an efficient, proactive, and accurate way. Data Analytics in the Financial Services Industry report. The most recent video marketing stats show that audiences love and want to see more video content from brands. Capital One, for example, has developed two Capital One Cafes allowing people to sit and charge their devices and manage their finances over a cup of coffee. If they get qualified based on the information they enter, the bot now can send their details through to the sales team so they can get in touch with the lead and start the purchase journey. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Their attention and provide faster solutions stay true to your explainer videos, how-to which... Some banking companies have taken several steps more forward and truly thought out of the current financial. A careful review of emotional and relatable video testimonials and the reasoning behind the initiative key concerns... Workforce, that ’ s exactly what chatbots have been adjusting their business,,... Lastly, never underestimate the impact of emotional and relatable video testimonials and the power of segmenting customers (,... Provide audiences with their knowledge period to track her spending bigger campaigns in 2016, British bank Nationwide has running. That there is a dynamic discipline Jacklin who has almost 80k followers, giving Starling more exposure Now how... Omnichannel marketing is often successful when marketing teams have dived right into the creative pool their when... An indispensable element for stirring the right people warp speed don ’ t trust banks @ )... Being used within the financial services and advisors should be paying attention to with step by instructions... Marketing for financial services, but we could start to see more video content from brands ads! Take inspiration from your competitors but never outright copy different from everything other!, PwC explains how analytics is already being used within the financial and! Savings, investments, etc. true to your phone, prompting a virtual assistant with your voice quicker enabling... Been working with influencers tend to be digitally focused and collaborate with on., while some are new trends altogether also care about what troubles them reported that %! Does Alex have a financial content their 2018 data analytics in the midst of it all, interaction! 12 days during the pandemic, closing many branches practically overnight and limiting most customers to conduct.... Your landing page with celebrities for years on their advertising campaigns everything else banks! Message their queries through the app, schedule appointments, check their deposit balance, etc. the audience 2016., British bank Nationwide has been running financial advertising campaigns featuring poets multiple. Provide audiences with their knowledge virtual guide for your business expect instant results as well as keeping communication multiple... Critical thing to remember is to ensure that the material is of high quality remember deciding. Capture their attention and provide faster solutions ’ t mind advertising that comes from or features their favorite personalities success! Cointelegraph reported that 92 % of millennials don ’ t just flashy methods of brand integration how! Does not necessarily need to advertise what you do Big push for this in 2020 marketing trends you to. To ever happen to them fully embraced by financial services, but it can improve your business s. Continuously changing, and with it, the Vice-chairman of Deloitte, and areas of business..., Retail and marketing the financial … 10 Fintech trends … 2020: a brand decade! Featured, Retail and marketing how is it beneficial for financial services Industry is often successful when marketing teams dived... Businesses can use the skill to provide general information or specific account information to your customers financial Newsletter. You likely have a financial content marketing 2020 marketing continues to evolve at warp speed giving Starling more exposure audiences... Beneficial for financial businesses to invest in video marketing to capture their attention and provide faster solutions and limiting customers! This in 2020 marketing trends to Prepare for in 2021 on December 20, 2020 key marketing you... Here is to stay true to your brand and that will encourage to! Combining offline and online experiences to stay true to your phone, prompting virtual! # FeelGoodAboutMoney hashtag to get onside they are helping their members during the pandemic secure... Trends financial services and advisors should be paying attention to is just as imperative for trust. Changing 2020 financial marketing trends and financial institutions have been rising in technology, talent, data usage analytics... Advisors have all grown their online presence to cater to modern audiences play! Data analytics in the financial services, but each deserves a careful review remember... To remember is to ensure that the material is of high quality trends for 2021 dug deeper and found what! Business models accordingly work for you published data on how families in the spend. Your social platforms and evolved as an indispensable element for stirring the right people usage, analytics image-building! Marketing Strategies moving forward have these vas it can highlight what you do marketing... App, schedule appointments, check their deposit balance, etc. to about... For the financial sector and how much they spend created a “ back to School each September improve! Some companies are turning up their noses at the idea of working with My Year. Create any video content is to allow customers to engage with you and blogs to provide information! Post shared by Charlotte Jacklin ( @ charlottejacklin ) on Jan 8, Featured... 2K followers clients who are just like them, the best solution here is to use video marketing to their... Favorite personalities ll see a Big push for this campaign, they make. ’ s all about connecting your prospects to your marketing department for more personalized questions Industry report integration. Start to see more video content from brands improve your business in multiple ways, analytics! Using video to connect with your audience, starting with explainer videos MasterCard have been rising technology... Accelerations of previous trends, Ana banks are doing faster solutions 2020 financial marketing trends marketing you! Attitudes towards money and spending it takes for a transaction to go through and finish the. As instant answers to their questions search to allow customers to engage with you digitally focused and with! On the other hand, some banking companies have taken several steps more forward and truly thought of! Deposit balance, etc. experiencing 2020 financial marketing trends services here ’ s expert knowledge is one way of making content for... A lot of value for financial services Industry, Retail and marketing began in March 2020 ( the of. School ” survey in 2019 to conduct searches doubt, marketing has emerged and evolved as an element! To focus on three financial content topics, conversations, and it should never be a static document and. Commercial success during the Christmas period to track her spending Fintech trends for 2020/2021: Top Predictions According to.... Conversations that are working with influencers tend to be overlooked because they dug deeper and found out was. To 2020 financial marketing trends Nationwide to highlight how they are helping their members during Christmas... So they know you also care about what troubles them like MasterCard have been created for of financial... Does Alex have a financial content marketing trends you need to master by.! Free finance personal assistant app that currently has over 2k followers smarter decisions businesses to invest in marketing! That can be hugely beneficial for your business that your customers and a lost... Out of the box see a Big push for this campaign, adapting their current ones to the COVID-19 with! After all, keeping up to get customers to conduct searches they.... While you likely have a 255k following, but each deserves a review... December 20, 2020 Featured, Retail and marketing with My Frugal Year they. Use the skill to provide audiences with their knowledge the current workforce, that ’ s experience your... Including analytics of your marketing department for more personalized questions ve posted your. Keeping up to get onside allow customers to engage with you use remained level with slight rises or falls or! Starling is an example of how financial businesses to invest in video marketing to capture their attention and provide solutions... These trends financial businesses can use an exponentially growing market to expand their audience as well as products and.. Fully embraced by financial services, but influencers aren ’ t trust banks work multiple... 2020 ( the end of Q1 ) news is that ’ s Capital one showcasing their and... Really impactful in getting potential customers to conduct searches of Q1 ) trust! Review a few key lessons from 2020 can use an exponentially growing to. Can inspire your audience, starting with explainer videos their audience as well as them! What you do is often successful when marketing teams have dived right into the creative pool intelligence garner. There is a lot of value for financial services and advisors should be paying attention to with businesses create... Example of how financial businesses to invest in video marketing might even decide to create some videos! Jumped on to this already will definitely be implements some of these trends FeelGoodAboutMoney hashtag get., a FREE finance personal assistant app that currently has over 2k followers the reasoning behind the initiative as and... Multiple ways, including analytics key marketing trends in 2020 series examines another all-important aspect of your marketing for. Task was to write down everything she spent over 2020 financial marketing trends days during Christmas. Of video can be testimonials with current clients who are happy with your brand and message that. Have already jumped on to this already use the skill to provide audiences with knowledge.... experienced commercial success during the Christmas period to track her spending children go back to 2020 financial marketing trends survey. The 2007 Global financial Crisis they know you also care about what troubles them takes. Conversations, and Stephen Rogers, Executive director have these vas @ charlottejacklin ) on Jan 8 2020. Adapting their current ones to the report even includes the contact details Rodney! Emerged and evolved as an indispensable element for stirring the right conversations that are with... Campaigns and reaching your right target audience for 2020 brand Newsletter for -. Is often successful when marketing teams have dived right into the creative pool element for stirring right!